Basic Research: Google Forms Questionnaire Development

Basic Research: Google Forms Questionnaire Development. A simple step-by-step approach from A to Z of Google Forms (questionnaire development)

What you’ll learn

  • How to develop Google Form for Survey Research?
  • Converting Word Doc questionnaire into Google Forms
  • Important Sections in Google Forms
  • Creating a title (topic) section
  • Creating Covering letter section
  • Creating Variables section
  • Creating Respondents’ Profile Section
  • Beautifying your Google Form questionnaire
  • How to add photos?
  • How to add videos?


If you are a master or a doctorate student undertaking research and planning to conduct your research empirically. You will have to prepare your research instrument for data collection. One of the most widely used methods to collect data for your research is through a survey questionnaire. Usually, researchers use hard-copy questionnaires to collect data, but that is an expensive and time-consuming method. Moreover, due to Covid19 people (both researchers and respondents) are encouraged to interact virtually and/or using soft-copy questionnaires to collect data.

This course will teach you from scratch how to develop your questionnaire using Google Forms.

It starts with some basic tips on how to get started so that things go smooth in the research journey. It is followed by a series of lectures from cover letter preparation to dividing your questionnaire into various important sections. It also covers the development of the demographic (respondents’ profile) part of the questionnaire using Google Forms. A very simple approach is used to teach you how to find photos and videos for your Google Form to make it look engaging and beautiful. Moreover specifically, you will learn the following:

  • How to get started with Google Forms
  • Understanding some basic options of Google Forms
  • The creation of title and covering letter section
  • Creating your variables section
  • Choose the most appropriate scale and options
  • Preparing your demographic section
  • Overall beautification of your Google forms to keep it engaging
  • Various methods to add photos and videos
  • Understanding some more important and handy options of Google forms

I am sure that after attending this course you will be able to understand Google Forms and prepare your questionnaire professionally.

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See you inside.

Dr. Jan

Who this course is for:

  • Business Administration
  • Marketing Research
  • Academic Research
  • Masters and Doctorate Research students

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