How to Leverage Guest Podcasts to Grow Your Business

Gain new clients, more sales, valuable speaking invites, and more partnerships with influencers through guest podcasting. Learn How to generate new leads opportunities and more sales.

Course content

3 sections • 9 lectures • 31m total length

Getting Started3 lectures • 4min

  • Introduction to Guest Podcasting02:23
  • Why Guest Podcasting00:13
  • Introverts Can Rock Podcasts01:50

How to Leverage Guest Podcasts to Grow Your Business4 lectures • 24min

  • How to Leverage Guest Podcasts to Grow Your Business03:22
  • Why Podcasts are a Must in Your Sales Strategy03:28
  • 12 Steps to Get Started Attracting New Customers08:08
  • Generate New Leads Opportunities & New Sales09:28

Additional Tools2 lectures • 2min

  • Podcasting Roadmap00:15
  • Our Favorite Tools, Equipment, and Resources02:13


  • No guest podcasting experience is needed; you’ll learn everything you need to know here.


There are many options to attract new customers, build rapport, and close more sales. Guest podcasting is an incredible opportunity to quickly and easily make an emotional connection with the audience. And, being a podcast guest establishes your authority, improves your SEO, and provides the ability to garner more influencer and media attention.

Being a guest on a podcast is an incredible opportunity. You are presented to an entire new pool of prospects. Plus, you and your team can leverage the show as a valuable sales asset, promote your business, and, best of all, at zero advertising cost.

In this course, we teach you everything you need to know about guest podcasting, from the right equipment to use to how you can attain the right mindset. Even if you are shy or have never been a great public speaker, you can learn to share your knowledge with others through podcasting. With some practice and the right tools, you will be a podcasting superstar in no time.

Lynn Whitbeck hosts podcasts and has appeared on hundreds of podcasts as a guest. She has the experience – from both sides of podcasting – to help you achieve success in your own podcasting journey. Soon, you will be gaining new leads and more sales, all through the connections and impact you make by podcasting.

We’re excited to guide you on this journey.

Who this course is for:

  • Business and sales leaders who want to spread their message and connect with new leads.
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